On the struggles of advertising, and summarizing

So, as the launch-date for my novel gets closer (July 31, 2017) – it’s hard considering the logistics of advertising and the sheer amount of platforms available to advertise on. It’s one thing to study about stuff like this in business class, but it’s an entirely different feeling when it’s your product on the line and every decision you make could send you spiraling towards nothingness.

Advertising costs money. Most advertising agencies won’t even talk to you unless you’re prepared to drop $500+ on one of their packages (If I’m wrong, feel free to correct me with proof). So, with advertising agencies out of the question for me (for now), my options are as follows:

That’s basically it. Other than that, the only other thing I can do is submit my book to professional reviewers, and book bloggers, hoping that someone picks it up for review – fingers crossed that they like it. Most of these options aren’t free. Facebook, Twitter, and Amazon cost money. Reviewers can cost money (but not always). Usually, the price for an unbiased and fair review is a review copy or an advanced copy of your book, given to the reviewer at no charge (again, correct me with evidence if I’m wrong).

Oh, and FYI, if you’re planning on advertising through Amazon’s Kindle platform, better have a 150 character tagline/hook for your book, ready to go when you’re building your ad. They will ask for it, and it isn’t optional! Here’s what I put in for my book, Fracture Point:

The story of a man plucked from his world and thrust into another. Magic, nobility, friendship, and a quest to get back home!

Beyond that, there’s not much else to do for now. I’ve got some of the advertising campaigns set up already (Twitter, and Amazon), and got my book submitted for consideration with some reviewers. Other than this, there’s nothing else I can do… I don’t think so, anyway.

I know I probably sound like a broken record, but I’m both excited and nervous to start my journey as an author. I’d like to be able to be able to make a living doing this… so maybe one day, I’ll re-visit this blog entry… years into the future, and laugh at how nervous I used to be about the uncertainty.

I’ll leave you with one of the most hauntingly beautiful melodies I came across while chilling on YouTube: Chaos Chaos (formerly Smoosh) – Do You Feel It? I believe this was a song that was used in the popular show Rick and Morty from [Adult Swim].


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